Articulate vision

Communicate your story in a clear, concise, and powerful way

We get it, you know where you're going, but all the ideas and energy swirling around in your head can be hard to nail down and communicate to employees and customers alike. And as you grow, it becomes more and more important to effectively communicate your long-term Vision to the outside world.

This program will help you focus in on and articulate your authentic Vision in a way that is clear and concise, yet also resonates deeply with yourself and others. Through expert facilitation, we will discover the genesis of your startup and translate that into a Vision, Mission, set of Values, and marketing plan that will give everyone a renewed motivation for your brand.

Details & outcomes

  • Time: 8 hours of personal, 1-on-1 coaching

  • Your Story: An effectively written Vision, Mission, and set of Values

  • Clear Focus:  Understand exactly why and where you're going

  • Communication: Learn how to tell others about your Vision, Mission, and Values

  • Marketing:  Learn how to leverage your Vision and Mission in your marketing

  • Ongoing Support (Optional):  New questions and obstacles are bound to come up, but we are here to help!

best for startups who:

  • Need to zero-in on their brand identity

  • Feel the actions of today aren't building towards tomorrow

  • Feel their motivation or morale is diminishing

  • Feel decision-making is chaotic

  • Struggle communicating passion to customers

  • Struggle communicating passion to employees

starting at $495

Get a free consultation.


why vision is important

Your startup represents your journey—your story. The beginning of your story has already been written, and now you're somewhere in the middle. But the end is completely undetermined. 

Your company Vision simply represents a singular, long-term goal. When you can see where you're going, it's much easier to realize progress and understand if decisions move you towards, or away from, your story's end.

On top of that, a well-craft Vision offers the following additional value:

  • Brand ControlYour brand is what other people say about you.  Rather than letting people create their own assumptions and ideas about what you represent and what you want to achieve, tell them. 

  • Group UnityVision creates better group unity because it gives all members instant common ground.  It allows your business to attract the right people, repel the wrong people, and gives a strong sense of identity to all involved (including partners and customers).

  • Aligned Decision-Making - The collective decisions your business makes are fundamentally the cumulation of all its individuals’ micro-decisions on a daily basis. Visions are able to give large groups of people direction for consistent decision-making, allowing progress towards large-scale milestones.

  • Gives Individual Purpose - People want to have a purpose, and without one, they will disengage. It's simply a part of being human. Vision helps you attract people that find purpose in what you do.

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